So when news spread about the King Kong game being even better than Jackson’s previous efforts, fans worldwide began salivating. Gamers were amazed that a movie-based game (usually limp companion pieces designed only to expand brand awareness) could actually hold its own against top-selling titles. But what did break ground was the stand-alone quality of those projects. That wasn’t the innovative part, since studios have gone that route for years. To create more buzz for his Lord of the Rings trilogy (as if it needed it), the New Zealand director teamed with Electronic Arts to release The Two Towers and The Return of the King as video games weeks before their movie companions hit the big screen.
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